Our Executive Team

Jean C Pettid:  Founder and "resident dinosaur".  Founding Crosslists in 1980, Jean has a wealth of knowledge and experience that we all tap into.  Semi-retired, she enjoys her days away from the office writing short stories and spending time with her grandchildren.

Joy M Brown:  President and CEO.  Having extensive knowledge and experience in database development on enterprise systems through consulting and/or working for companies including KCPL, Honeywell, and Houlihan's, Joy brought vast database knowledge and abilities to Crosslists in 2003.  Formally educated in mathematics and computer science (graduated magna cum laude in 1997), Joy also enjoys the marketing knowledge obtained throughout the years of working with Crosslists part-time before and through her college years.

Christopher J Pipitone:  VP of Data Acquisition.  Working with Crosslists for over 8 years, Chris has a proven track record researching sources.  Additionally, having studied comparative religions, his knowledge allows him to pull together incredible list recommendations for our clients.  His insight is intuitive in finding just the right lists needed for a knock-out campaign in the Catholic fundraising market.

Colleen R Roberts:  VP of Sales & Marketing B2B.  Colleen Roberts has been in the direct marketing industry for over 17 years working both in list brokerage and data management. During her career she has served a wide array of both business and consumer clients that have included Office Depot, Dell, Paralyzed Veterans and New York and New Jersey Magazines.  In 1993 she began her career at American List Counsel moving quickly from National Account Manager to Vice President/Partner in 2001.  This was followed by positions at Marigold Technologies and Eclipse Direct Marketing before joining Cross & Company in 2009.  She enjoys being involved in the direct marketing industry having served as a member of the DMA’s Business-to-Business Council as well as a trainer for the DMA’s List Leader’s program where she taught direct marketing basics to the next generation of direct marketers!